Photo Friday!!!

In the words of Matt Brown, it has been another fine week here at NorCal!  We have seen LOT’s of folks hit new PR’s (personal records) in dead lift, push press, back squat and front squat!  Nothing gets us coaches more fired up than seeing folks make... read more

Baby Pearl Update

Over the past 12 days NorCal has shown more support than anyone could ever ask for.  Thank you from all of us here at NorCal!  We have raised more than $30,000.00 with help from SO many people inside and outside the community.  This money will help Sarah and Grayson... read more

Movement Monday: Hinge Row

Are those pesky pull-ups not getting any better? It can happen to the best of us. Lets take a step back and look at our options for improving our upper body pulling strength. Unfortunately, grabbing a few resistance bands wont “fix” our pulling problems... read more

Spartan Race Announcement

The time has come to officially announce we will be putting together a team for the Spartan Race July 18th!  The race will take place at AT&T park in San Francisco home of the Giants.  In the past we have done mud runs and have had large teams and tons of fun! To... read more

Photo Friday!

Hey NorCalers, Hope you enjoyed the rain earlier this week but don’t forget to get outside this weekend and enjoy this beautiful spring! Here are a couple quick reminders of upcoming events for NorCal! April 18th is our Spring Challenge beginning at 9am. All are... read more

Thrive Market

Have you heard of Thrive Market? Think Costco meets Amazon….carrying a huge variety of organic and natural products at wholesale prices! Thrive caries over 2,500 of the highest quality food, supplements, personal care, and beauty products. Best of all they are... read more

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We are the premier Strength and Conditioning facility in Northern California offering private training and group fitness coaching in Chico, California, since 2004. Come see our “Playground for Adults” and experience the results that professional coaching can bring. Learn more