Chico Fish Market

We all know that getting Omega-3 rich food in our diet is important.  Fish is the food that holds the most omega-3 value.  But, for me, that gets a bit sketchy considering we live inland and fresh fish isn’t exactly readily available.  Sometimes I look at the fish on the shelf at the store and want to buy it, but hold off because I’m just not sure how long it’s been there or the quality with which it was cared for in transition.

Times are changing here in Chico though!!!  In November, Tony and Rosalia Flores opened up a fish market on Forest Avenue and hwy 32 (by the 7-11).  They make 3-4 trips a week to the coast to stock up on fresh fish.  But not just any fish.  This business is aware of the environmental issues with overfishing certain species and respects that.  They will not buy fish that are unsustainable.   You can visit  to see what the catch of the day is.  So, keeping taking your fish oil, but also go visit Tony and Rosalia and stock up on the real deal!


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Written by Jenny

Jenny LaBaw has been an athlete her entire life. As a 3-sport collegiate athlete, she competed in soccer, indoor and outdoor track and field. Post college she found her need for competition fulfilled through endurance running races anywhere from 5K’s to marathons. Her competitive drive led her to CrossFit in 2010 where she started training to compete at the elite level. In 2011, her first year competing in CrossFit, Jenny placed 2nd at the Northern California Regionals earning herself a spot to The 2011 Reebok CrossFit Games where she gained the title as the 6th Fittest Woman on Earth. In 2012 she improved her regional standings, taking 1st in Northern California and once again a spot to The Reebok CrossFit Games. Injury took her out of the 2013 season, but is working hard at returning to the Reebok CrossFit Games in 2014. Although, she enjoys competing, Jenny's true love is being outdoors mountain biking, hiking, waterskiing, snow skiing, camping and more with her boyfriend, Marcus and two yellow labs, Ziggy and Pogo. With her love for sport and exercise, Jenny chose a career as a personal trainer so she could share her passion of health and fitness with others. Attending Cornell College, she earned her Bachelor of Arts degree in Physical Education with an emphasis in Fitness and Wellness. Prior to Norcal, she has trained in gyms, private training studios, and coached soccer. Her 10+ years of coaching experience has allowed her to work directly with a wide variety of people from children trying to discover their coordination to adults wanting to shed a few pounds to professional athletes looking to be the best in the world. No matter what walk of life you are coming to her from, her mission is to make you realize your potential and help get you there. She will prove to you that you can be stronger, more fit, and healthier than you think you can be. With her inspiration, motivation and dedication, she will challenge your body, encourage your mind, and help you to develop and maintain a healthy lifestyle. Jenny will help you be your best!

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1 Comment

  1. Robert Gould

    Hi Jenny,

    Looking for Tony Flores. He had the fish market in Chico. Any idea if he’s still in Dayton or
    Robert Gould
    831 747-7477

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