Happy 16th Wedding Anniversary Bill and Nicole!!

Last Saturday I had the privilege of coaching two people in the same class that I’ve never had the opportunity to do so with…in fact I don’t think I’ve even seen them in the gym at the same time. Bill and Nicole Whitlatch, accomplished doctors/husband and wife/father and mother to a 2 and 4 year old, made time in their chaotic schedule to spend a few hours together. Why?…Because...
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Norcal Method: Smart Progressions

Picture this, a person attempting to press with an overextended low back due to poor shoulder mobility or doing a push-up and “snaking” out of the bottom position due to poor midline strength or front squatting with knees caving in due to poor hip stability. We have all seen it, and possibly personally experienced it… people doing or attempting movements they aren’t ready for yet.  It...
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Nutrition Seminar: Paleo Evolved

It’s time to hit the refresh button on Paleo! Whether you’re new to NorCal and just giving Paleo a shot, or you’re an old-school, OG, knew Robb before he wrote the book; you should check out this seminar to make sure you’re running the latest version of Paleo. There have been more than a few tweaks to the diet that might make some of you old-schoolers pretty happy, like the day I told...
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Walk Woof Wag

Walk Woof Wag is a fundraiser that all started as an 8th grade leadership project at Marsh. Bryce Velasco (his mom Seana trains here at NorCal) wanted to honor his dog Jasmine and thank the Chico Animal Shelter where he got Jasmine. Bryce’s idea was to create a fundraiser walk that would raise money for Chico Animal’s medical fund to help other deserving animals. Bryce along with The...
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First Annual Operation Red Wings Memorial Workout

Please join us on June 28th for the First Annual Operation Red Wings Memorial workout benefitting the Matthew Axelson Foundation. This event’s focus is about getting the community together to honor those that have fought and are currently fighting for our country.  This year we will be doing the workout “Murph” which consists of a mile run, 100 pull ups, 200 push ups, 300...
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NorCal Method Seminar!!

  NorCal Strength & Conditioning is happy to announce the launch of the NorCal Method seminars! After 10 years in business, we are finally ready to pass on what we have learned to people engaged in a fitness program, athletes, coaches, and gym owners. Just like anyone, we didn’t start off perfect and the quest to improve our knowledge and practice is still ongoing- it never really...
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