About Robb

Robb Wolf posesses a unique perspective of both scientist and athlete as a personal trainer at NorCal Strength & Conditioning. Some of Robb’s athletic achievements include winning the Natural Athletes Strength Association California State Power Lifting Championship at the age of 19 and a 6-0 amateur kickboxing record. Robb is an NSCA Certified Strength and Conditioning Specialist. In addition, he is a USAW Olympic Weightlifting coach, and a certified CrossFit Coach, the highest level of CrossFit training certification, possessed only by a handful of strength & conditioning coaches throughout the world. Robb received his scientific training at California State University Chico where he earned a BS in Biochemistry. From here Robb worked as a research biochemist for 5 years, and includes in his CV lipid metabolism research at the Fred Hutchinson Cancer Research Center as well as Paleolithic Diet research with Prof. Loren Cordain of Colorado State University and author of the book The Paleo Diet. Robb is also a review editor for the Journal of Nutrition and Metabolism. Additionally, Robb is co-publisher and editor-in-chief of The Performance Menu.


Posts by Robb

    CrossFit Nutrition Cert: Flagstaff, AZ!

    Posted by on Nov 9, 2008 in News | 0 comments

    CrossFit Nutrition Cert: Flagstaff, AZ!

    Thank you to Mike & Lisa Ray and the whole crew at CF Flagstaff. Y’all have a great facility and awesome community. If only there had been a little more air in the room when you put us through the 21,15, 9 DL/OHS WOD we did (after Olifting). That was a spicy little meat-ball! Share this post

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    Stretching for Smarty-Pants

    Posted by on Nov 5, 2008 in News | 1 comment

    Stretching for Smarty-Pants

    DROM (pronounced “dee rawm”) is short for the schmantzy pants term “dynamic range of movement”. This is in stark contrast to static stretching such as that seen in a yoga class or the good old knee-wrecker, the Hurdler’s Stretch. So, why do we do DROM instead of traditional static stretching before training? Well, the old static stretch before exercise decreases the ability of those muscles stretched to generate strength and power PLUS static stretching appears to increase rates of injury. Strength coaches worth...

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    NorCal Nutrition: Are We Crazy?

    Posted by on Nov 4, 2008 in News | 100 comments

    That’s crazy, right? aren’t we going to die from heart disease and cancer if we eat meat? How will we ever get fiber if we don’t eat grains!? I mean, fruit and veggies…what have they got to offer?! I’m being facetious here, I hope you get that. I do understand our recommendations fly in the face of what we are told to eat from nearly every source you can find…what’s the deal? Well…the deal is, our nutritional approach, a diet the attempts to emulate that of our paleolithic ancestors, is without a...

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    Check it out!

    Posted by on Oct 27, 2008 in News | 1 comment

    Check it out!

    Also, check out our friend and fellow CrossFitter Josh Webster sporting our CF NorCal t-shirts in Italy! Share this post

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    Gratitude

    Posted by on Oct 26, 2008 in News | 1 comment

    Gratitude

    Often this “stuck-ness” involves problems with food, body-composition and overall performance. It should not be a newsflash to you that how you look, feel and perform are direct outgrowths of how you CHOOSE to feed yourself. This whole scenario can take on a life of it’s own with this kind of fed forward momentum: the food is bad, performance is bad…you feel bad…you give your inner-child a fanny paddling and the cycle begins anew tomorrow…with more strength and fervor. YIKES! As a coach I try to intervene in...

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    The Coaches Get Coaching

    Posted by on Oct 20, 2008 in News | 4 comments

    The Coaches Get Coaching

    You may not think this matters, but if you have a coach who is not looking for new material, not trying to improve his or her game, I think the likelihood of of burnout and antipathy is high. For you folks, our clients, this SHOULD mean better programming and new material. We are particularly fortunate in that we have friends in Olympic Weightlifting, Mixed Martial Arts, Power lifting, endurance athletics and other arenas who are literally, the BEST in the world at what they do. These people compete and coach at the national, international and...

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    Shaman’s Blow!

    Posted by on Oct 17, 2008 in News | 4 comments

    Although my roll as Coach is typified by friendship, encouragement and planning y’alls training, occasionally I’m called upon to give you a serious kick-in-the-ass. It would be easy for me to be remiss in my duties and not care if you slide on your food. I could be lazy and act like I do not notice when you short change yourself on your sleep…and I’d be cheating you when I did. This is when I unleash…The Shaman’s Blow. This is typically one of my loud, profane spewings that erupt forth…because, I...

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    Howdy Folks!

    Posted by on Oct 15, 2008 in News | 5 comments

    Howdy Folks!

    Shoeless Joe Now, you might be thinking: “Just one minute here!!” The heel-toe running style is the schiznitz, and I have a pronated-everted-no-arch-alama in my right foot, and some REAL problems in my left foot! Well…that’s all very interesting, but I’m here to tell you, if you have lower extremity problems, if you run any amount…and you think shoes are going to FIX your problem…you are dead wrong. If you look at the mechanics of sprinters, the fastest people on earth, they DO NOT heel strike. If you look at a pair of racing...

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    Sleepy Time!

    Posted by on Oct 8, 2008 in News | 3 comments

    Sleepy Time!

    If you have not noticed we tend to take a contrarian approach to things: The mainstream recommends high carb, we recommend low carb, the mainstream recommends low intensity, we recommend high intensity, the general thought is that sleep is a crutch, you just need to push through and be tough. Well, that depends…how much life do you want to LIVE? When you are skinny on sleep nothing works right. We tend to be irritable,can not lose fat, have poor memeory & lackluster performance…oh, and we tend to die early too. About a year ago...

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