About Matt
Matthew Brown has been involved in athletics for most of his life. He developed a huge passion for running at a very young age and ultimately competed for Chico State University in Track and Field for 4 years. After graduation he felt the continued drive to be involved in athletics in some way, and pursued a Masters degree in Kinesiology with an emphasis in Exercise Physiology. While working on his degree he was actively involved in the Chico State Track and Field program coaching both sprint and middle distance athletes in addition to working with them on their strength programs. His compassion for fitness and people continued to grow even after finishing his degree. He felt there was still room for growth and improvement in his overall knowledge in fitness and found a new home at Norcal Strength and Conditioning. While training at Norcal he found a new way to be competitive in fitness, and that was in the sport of Crossfit. After competing in a few competitions and training at Norcal for a year and a half he decided to pursue an opportunity as a personal trainer. He is excited to be a part of the sense of community and compassion that surrounds NorCal strength and Conditioning. Before Matthew attained his Masters degree in Kinesiology, he obtained his bachelor’s degree in Business Administration with an option in Management. He has been a supervisor for over 13 years at a large canning and packaging corporation. Working with a variety of people offers many types of challenging situations and Matthew loves to be a part of these experiences. With his long history of involvement in management and athletics, Matthew has the skills, leadership, and enthusiasm to help motivate any person from any walk of life to achieve their fitness goals.
Posts by Matt
Beica at the 2nd Annual Spring Team Challenge
Spring is upon us and so is the SPRING CHALLENGE! If you need inspiration, you’ll find it here on Saturday. Between watching the teams in some friendly competition and hanging with our Beica “Because I can” crew, you’ll surely be inspired. And if that doesn’t work, there’s always the awesome paleo potluck to inspire your stomach. Beica will have gear for sale. If you need a new gym shirt or help keeping the sun out of your eyes and want to look good doing it, they’ve got stuff for that. Tanks, you...
read moreJudges for 2nd Annual Spring Team Challenge
Hello NorCalers! The 2nd Annual Spring Team Challenge is just around the corner, Saturday April 20th. I will have a clip board in the office for judge sign ups if you want to help volunteer for the event. If you sign up, please put your full name and indicate what shirt size you wear (shirt will be consistent with sizes of current NorCal gear). If you have any questions about what these positions require, please feel free to email me at matt@norcalsc.com. Share this post
read moreNorCal’s 2nd Annual Spring Team Challenge!
That’s right! We are excited to announce that NorCal’s 2nd Annual Spring Team Challenge is coming up. The event will be held on April 20th at our facility and will be NorCal gym members only. The team event will consist of 3 workouts with up to 12 teams of 4 participants per team. You can sign up HERE before April 1st. After April 1st we close down sign ups to get things all prepared for the event like T-Shirts, Team Set Up, etc. Sign up fee is $25 and participants will get a team colored T-Shirt. Prizes will be...
read moreBeica
I’m sure some of you have started seeing Beica shirts and Beica headbands around the gym? Beica (bee-ka) is an acronym for “Because I CAN.” – A mantra for life’s adventures and challenges! Beica is an anthem to live by for every competitor or driven individual. We all need something to inspire us to keep moving and pushing through to our potential. NorCal members, Lisa and Craig Almaguer started Beica out of their love for outdoor apparel, exercise and healthy nutrition. For now, they design athletic inspired...
read moreNorCal Pound for Pound Throwdown Schedule of Events
Hello Norcal. Here is the schedule of events for the NorCal Pound for Pound Throwdown. The event is going to be great and there will be many different things going on at the same time. Fleet Feet will have some demonstrations and competitions going on throughout the event. The Hunter and The Farmer will also have a taste testing competition. 1. 7 AM Judges Meeting 2. 8 AM Athletes Check in 3. 9 AM Welcome and Announcement of the Skill Workout 4. 9:30 AM Skill Workout Starts 5. 10:50 AM The Hunter and The Farmer taste...
read more2013, A New You!
Hello NorCal, Welcome to January 2013. We made it even with the Mayan calendar ending! Every year clients, myself, and other people set goals for themselves. Time and time again many of those people don’t even come close to their goals (myself included). This happens for many reasons and I am going to tell you why. Everyone can set goals about things they want to accomplish, but most don’t know how to achieve them. Most people just rely on a drug I call “hope-ium.” Hope is something we all have...
read moreNorCal Pound for Pound Throwdown Sponsored by Fleet Feet Chico
Chico Fleet Feet will be sponsoring the NorCal Pound for Pound Throwdown event on Saturday, January 19th. They will be giving prizes out to the top 3 finishers in the male and female divisions. They will also be putting on demos with their Trigger Point gear to teach people how to use it. During intermission of the Throwdown, Fleet Feet will be putting on a demonstration with the Trigger Point Grid 2.0 Roller. They will be taking people from the audience through workouts with the Grid Roller, loosely defined as easy, moderate, and tough....
read moreNorCal will Feature “The Hunter and The Farmer” at the Pound for Pound Throwdown!
NorCal’s “Pound for Pound Throwdown” is quickly approaching on Saturday January 19th. We are excited to announce that The Hunter and The Farmer food truck will be there serving fantastic Paleo dishes! On top of that they will be having a little competition of their own. They are calling it “Test Your Palette.” How it Works: Registration: During the day of competition visitors will be encouraged to register their name for selection into our test your palette game. Selection: 20 minutes prior to the “Test...
read morePictures of NorCal Kids
This last NorCal Kids Class was awesome. The kids continue to get better and better, and are having lots of FUN! The next session is in the works right now, the date is yet to be determined, but I hoping to have something started in January. Parents, if you are interested in the class for your kids, and they are between the ages of 10-15, please email me at matt@norcalsc.com. When the class is in session, we meet on Tuesdays and Thursdays for 8 weeks at 3:30 PM – 4:15 PM. I am also thinking about adding a 3rd day in the week to...
read moreRecent Photos
